Remove the GEO from the parent RON. Positive Website IDs are retained in memory only.
Replay Lab
V3 policy · Legacy archiveValidate V3 decisions while preserving prior replay evidence as a non-executable archive.
What the engine may recommend now
Move it to one cohort. Every GEO must collect 200 new child-flight impressions before any decision.
A profitable active GEO or historical positive memory blocks the cut; missing memory fails closed.
Negative GEOs cannot become WL or BL candidates, even when isolated Website IDs look profitable.
Archived ID (Indonesia) WL + Explorer-BL split — not the next active plan
This historical model proposed two child campaigns inside a negative GEO. V3 rejects that structure: a WL or BL is eligible only when the GEO/section ROI is positive. The evidence remains visible for audit and model comparison only.
What the old replay proposed — not an active plan
All records are non-eligible under V3 and produced 0 live changes.
Smartlink frozen holdout · exact-cost portfolio extraction
accepted clicks from the frozen 20% chronological holdout · post-hoc country × Website ID profitability after T1 admission decisions
- 1Replay traffic1,160 accepted clicks from the frozen holdout
- 2Reprice exact cost415/447 hourly GEO × ID keys matched
- 3Apply old labels2 IDs received a V2 candidate label; 12 remained learning
- 4Archive under V3Negative GEO split is ineligible · 0 campaign created · 0 PopAds change
RON accepted traffic
Exact-cost rescore of all traffic accepted by the frozen T1 policy.
Indonesia whitelist candidate
Two volume-bearing positive Website IDs. Approval remains locked until causal fresh-cost validation.
Indonesia Explorer-BL residual
Observed Indonesia residual after removing the two WL candidates. It is still negative and needs loser exclusions.
Archived ID (Indonesia) WL + Explorer-BL split
V3 rejects this plan because the parent GEO/section is negative. The old three-step sequence is preserved below only so the historical snapshot remains auditable.
Old include-only list: 5270867, 4895387.
Old exclusion list: 5270867, 4895387, 4998988, 2583764.
This cutover sequence was never executed and is not eligible under V3.
Website ID evidence & model diagnostics14 positive retrospective IDs · 2 Legacy V2 labels · 2 false sparks caught+92.8% exact coverageNO WIN_VALIDATED
Website ID evidence
Every row is profitable in the retrospective hourly-cost rescore. Its V2 label is historical and does not confer V3 eligibility.
| State | GEO | Website ID | Cat | Clicks | Conv. | Cost | Revenue | Profit | ROI | Decision |
|---|---|---|---|---|---|---|---|---|---|---|
| Legacy WL label | ID | 5270867 | 250 | 186 | 132 | $0.024568 | $0.032570 | $0.008002 | +32.6% | Legacy V2 proposal3 exact hours |
| Legacy WL label | ID | 4895387 | 2 | 28 | 19 | $0.004163 | $0.005079 | $0.000916 | +22.0% | Legacy V2 proposal3 exact hours |
| Legacy learning | ID | 2407423 | 85 | 1 | 1 | $0.000100 | $0.000425 | $0.000325 | +325.0% | Legacy observation1 exact hour |
| Legacy learning | PG | 4614868 | 6 | 1 | 1 | $0.000100 | $0.000420 | $0.000320 | +320.0% | Legacy observation1 exact hour |
| Legacy learning | GH | 4641807 | 2 | 3 | 2 | $0.000300 | $0.000543 | $0.000243 | +81.0% | Legacy observation2 exact hours |
| Legacy learning | TR | 2843052 | 6 | 3 | 2 | $0.000300 | $0.000395 | $0.000095 | +31.6% | Legacy observation1 exact hour |
| Legacy learning | HR | 3841266 | 6 | 2 | 2 | $0.000200 | $0.000263 | $0.000063 | +31.6% | Legacy observation2 exact hours |
| Legacy learning | PE | 5302072 | 4 | 1 | 1 | $0.000100 | $0.000138 | $0.000038 | +37.9% | Legacy observation1 exact hour |
| Legacy learning | BW | 5023131 | 253 | 1 | 1 | $0.000100 | $0.000127 | $0.000027 | +26.7% | Legacy observation1 exact hour |
| Legacy learning | EG | 5082196 | 2 | 1 | 1 | $0.000120 | $0.000137 | $0.000017 | +14.2% | Legacy observation1 exact hour |
| Legacy learning | AO | 2176189 | 253 | 1 | 1 | $0.000100 | $0.000114 | $0.000014 | +14.1% | Legacy observation1 exact hour |
| Legacy learning | AR | 55098 | 1 | 1 | 1 | $0.000100 | $0.000114 | $0.000014 | +14.0% | Legacy observation1 exact hour |
| Legacy learning | TR | 5285039 | 250 | 3 | 3 | $0.000300 | $0.000305 | $0.000005 | +1.7% | Legacy observation2 exact hours |
| Legacy learning | TR | 5301826 | 146 | 1 | 1 | $0.000100 | $0.000105 | $0.000005 | +5.2% | Legacy observation1 exact hour |
Exact hourly segments were used after the holdout. They score opportunities but cannot validate a live decision that happened earlier.
$0.163206 exact · $0.006658 fallback4998988 (-31.2%) · 2583764 (-17.6%)
The current raw-cost policy protected these too early.Test observation lags: 30 / 60 / 90 / 120 minutes.
keep learning; never cutHistorical baseline vs challenger
Open a frozen snapshot for audit only; these are not current V3 recommendations.
LEGACY V2NON-EXECUTEDSMARTLINK360×2,950 clicks[SIM-TEST] frozen aggressive2026-07-11, 7:48:23 p.m.Baseline-71.6%ROI→Legacy challenger-56.1%T1 hierarchyLift+15.5%$0.2510 avoidedOpen archive
Audit all 21 simulated events2 pause & isolate · 8 country refusals (TTL) · 11 Website ID refusals (TTL)
- TEMP. REFUSALCountry DZ
no protected spark and mature-negative coverage is sufficient
14 clicks · 10 conv. - TEMP. REFUSALWebsite ID 5303710
no protected spark and mature-negative coverage is sufficient
10 clicks · 7 conv. - TEMP. REFUSALWebsite ID 5260839
no protected spark and mature-negative coverage is sufficient
10 clicks · 4 conv. - TEMP. REFUSALCountry VE
no protected spark and mature-negative coverage is sufficient
10 clicks · 7 conv. - PAUSE & ISOLATEWebsite ID 4998988
losing parent contains a protected country×zone×category spark
1 protected child pocket · 16 clicks · 9 conv. - TEMP. REFUSALCountry SA
no protected spark and mature-negative coverage is sufficient
10 clicks · 2 conv. - TEMP. REFUSALCountry EG
no protected spark and mature-negative coverage is sufficient
41 clicks · 12 conv. - TEMP. REFUSALCountry IR
no protected spark and mature-negative coverage is sufficient
10 clicks · 4 conv. - TEMP. REFUSALCountry MK
no protected spark and mature-negative coverage is sufficient
10 clicks · 7 conv. - TEMP. REFUSALWebsite ID 3915917
no protected spark and mature-negative coverage is sufficient
10 clicks · 6 conv. - TEMP. REFUSALCountry BA
no protected spark and mature-negative coverage is sufficient
11 clicks · 2 conv. - TEMP. REFUSALWebsite ID 5299996
no protected spark and mature-negative coverage is sufficient
10 clicks · 3 conv. - TEMP. REFUSALWebsite ID 5204180
no protected spark and mature-negative coverage is sufficient
10 clicks · 3 conv. - PAUSE & ISOLATEWebsite ID 2583764
losing parent contains a protected country×zone×category spark
1 protected child pocket · 18 clicks · 6 conv. - TEMP. REFUSALWebsite ID 5229765
no protected spark and mature-negative coverage is sufficient
10 clicks · 6 conv. - TEMP. REFUSALCountry RO
no protected spark and mature-negative coverage is sufficient
10 clicks · 5 conv. - TEMP. REFUSALWebsite ID 5126276
no protected spark and mature-negative coverage is sufficient
36 clicks · 12 conv. - TEMP. REFUSALWebsite ID 55098
no protected spark and mature-negative coverage is sufficient
48 clicks · 27 conv. - TEMP. REFUSALWebsite ID 5000024
no protected spark and mature-negative coverage is sufficient
10 clicks · 2 conv. - TEMP. REFUSALWebsite ID 5302049
no protected spark and mature-negative coverage is sufficient
10 clicks · 3 conv. - TEMP. REFUSALWebsite ID 5053401
no protected spark and mature-negative coverage is sufficient
10 clicks · 3 conv.
| Policy | Accepted | Spend | Revenue | Profit | ROI | Loss avoided | ROI lift | Actions |
|---|---|---|---|---|---|---|---|---|
| Baseline | 2,950 (+100.0%) | $0.5073 | $0.1441 | −$0.3631 | -71.6% | $0.0000 | 0.0% | 0 |
| T1 hierarchy | 1,160 (+39.3%) | $0.1999 | $0.0878 | −$0.1121 | -56.1% | $0.2510 | +15.5% | 21 |
LEGACY V2NON-EXECUTEDSMARTLINK360×14,750 clicks[SIM] Smartlink tuned aggressive 360x2026-07-11, 7:48:27 p.m.Baseline-71.5%ROI→Legacy challenger-72.4%T1 hierarchyLift-0.9%$1.5903 avoidedOpen archive
Audit all 62 simulated events12 pause & isolate · 18 country refusals (TTL) · 32 Website ID refusals (TTL)
- TEMP. REFUSALWebsite ID 5303710
no protected spark and mature-negative coverage is sufficient
10 clicks · 6 conv. - TEMP. REFUSALCountry DZ
no protected spark and mature-negative coverage is sufficient
44 clicks · 18 conv. - TEMP. REFUSALWebsite ID 5260839
no protected spark and mature-negative coverage is sufficient
24 clicks · 11 conv. - PAUSE & ISOLATECountry EG
losing parent contains a protected country×zone×category spark
1 protected child pocket · 49 clicks · 14 conv. - PAUSE & ISOLATEWebsite ID 4998988
losing parent contains a protected country×zone×category spark
1 protected child pocket · 19 clicks · 9 conv. - TEMP. REFUSALWebsite ID 5152829
no protected spark and mature-negative coverage is sufficient
10 clicks · 1 conv. - TEMP. REFUSALWebsite ID 5270867
no protected spark and mature-negative coverage is sufficient
12 clicks · 2 conv. - TEMP. REFUSALWebsite ID 3302581
no protected spark and mature-negative coverage is sufficient
10 clicks · 5 conv. - TEMP. REFUSALCountry EG
no protected spark and mature-negative coverage is sufficient
109 clicks · 31 conv. - TEMP. REFUSALWebsite ID 4998988
no protected spark and mature-negative coverage is sufficient
71 clicks · 25 conv. - TEMP. REFUSALWebsite ID 5000024
no protected spark and mature-negative coverage is sufficient
16 clicks · 2 conv. - TEMP. REFUSALWebsite ID 5302049
no protected spark and mature-negative coverage is sufficient
10 clicks · 5 conv. - TEMP. REFUSALWebsite ID 5023131
no protected spark and mature-negative coverage is sufficient
17 clicks · 4 conv. - TEMP. REFUSALCountry TZ
no protected spark and mature-negative coverage is sufficient
10 clicks · 3 conv. - TEMP. REFUSALWebsite ID 4315139
no protected spark and mature-negative coverage is sufficient
14 clicks · 7 conv. - TEMP. REFUSALWebsite ID 5053401
no protected spark and mature-negative coverage is sufficient
10 clicks · 2 conv. - TEMP. REFUSALCountry RO
no protected spark and mature-negative coverage is sufficient
11 clicks · 4 conv. - TEMP. REFUSALWebsite ID 55098
no protected spark and mature-negative coverage is sufficient
44 clicks · 10 conv. - TEMP. REFUSALWebsite ID 4895387
no protected spark and mature-negative coverage is sufficient
12 clicks · 5 conv. - PAUSE & ISOLATECountry TR
losing parent contains a protected country×zone×category spark
1 protected child pocket · 84 clicks · 36 conv. - TEMP. REFUSALCountry KH
no protected spark and mature-negative coverage is sufficient
21 clicks · 13 conv. - TEMP. REFUSALWebsite ID 2184232
no protected spark and mature-negative coverage is sufficient
10 clicks · 4 conv. - PAUSE & ISOLATECountry HR
losing parent contains a protected country×zone×category spark
1 protected child pocket · 22 clicks · 8 conv. - PAUSE & ISOLATEWebsite ID 3915917
losing parent contains a protected country×zone×category spark
1 protected child pocket · 17 clicks · 11 conv. - PAUSE & ISOLATECountry ID
losing parent contains a protected country×zone×category spark
1 protected child pocket · 111 clicks · 36 conv. - TEMP. REFUSALWebsite ID 4725151
no protected spark and mature-negative coverage is sufficient
10 clicks · 8 conv. - TEMP. REFUSALWebsite ID 5302337
no protected spark and mature-negative coverage is sufficient
10 clicks · 1 conv. - TEMP. REFUSALWebsite ID 5299996
no protected spark and mature-negative coverage is sufficient
11 clicks · 4 conv. - TEMP. REFUSALWebsite ID 5227137
no protected spark and mature-negative coverage is sufficient
17 clicks · 4 conv. - TEMP. REFUSALCountry VE
no protected spark and mature-negative coverage is sufficient
72 clicks · 42 conv. - TEMP. REFUSALCountry NI
no protected spark and mature-negative coverage is sufficient
24 clicks · 13 conv. - TEMP. REFUSALWebsite ID 5270853
no protected spark and mature-negative coverage is sufficient
10 clicks · 5 conv. - TEMP. REFUSALCountry HN
no protected spark and mature-negative coverage is sufficient
10 clicks · 6 conv. - PAUSE & ISOLATEWebsite ID 5176899
losing parent contains a protected country×zone×category spark
1 protected child pocket · 33 clicks · 10 conv. - TEMP. REFUSALWebsite ID 5303224
no protected spark and mature-negative coverage is sufficient
18 clicks · 7 conv. - TEMP. REFUSALCountry FR
no protected spark and mature-negative coverage is sufficient
10 clicks · 3 conv. - TEMP. REFUSALCountry JM
no protected spark and mature-negative coverage is sufficient
62 clicks · 26 conv. - TEMP. REFUSALWebsite ID 5298645
no protected spark and mature-negative coverage is sufficient
70 clicks · 40 conv. - TEMP. REFUSALCountry MK
no protected spark and mature-negative coverage is sufficient
37 clicks · 14 conv. - TEMP. REFUSALWebsite ID 3841266
no protected spark and mature-negative coverage is sufficient
11 clicks · 4 conv. - PAUSE & ISOLATEWebsite ID 5164343
losing parent contains a protected country×zone×category spark
1 protected child pocket · 51 clicks · 15 conv. - TEMP. REFUSALCountry TT
no protected spark and mature-negative coverage is sufficient
54 clicks · 16 conv. - PAUSE & ISOLATECountry DO
losing parent contains a protected country×zone×category spark
1 protected child pocket · 30 clicks · 8 conv. - PAUSE & ISOLATEWebsite ID 5303249
losing parent contains a protected country×zone×category spark
1 protected child pocket · 17 clicks · 8 conv. - TEMP. REFUSALCountry CV
no protected spark and mature-negative coverage is sufficient
11 clicks · 2 conv. - TEMP. REFUSALWebsite ID 5260724
no protected spark and mature-negative coverage is sufficient
10 clicks · 1 conv. - TEMP. REFUSALCountry UY
no protected spark and mature-negative coverage is sufficient
38 clicks · 13 conv. - TEMP. REFUSALWebsite ID 3915917
no protected spark and mature-negative coverage is sufficient
23 clicks · 13 conv. - TEMP. REFUSALCountry IR
no protected spark and mature-negative coverage is sufficient
24 clicks · 8 conv. - TEMP. REFUSALWebsite ID 5295857
no protected spark and mature-negative coverage is sufficient
15 clicks · 7 conv. - TEMP. REFUSALWebsite ID 5297211
no protected spark and mature-negative coverage is sufficient
10 clicks · 6 conv. - PAUSE & ISOLATEWebsite ID 5180002
losing parent contains a protected country×zone×category spark
1 protected child pocket · 21 clicks · 12 conv. - TEMP. REFUSALWebsite ID 2667597
no protected spark and mature-negative coverage is sufficient
14 clicks · 1 conv. - TEMP. REFUSALWebsite ID 5303249
no protected spark and mature-negative coverage is sufficient
22 clicks · 11 conv. - TEMP. REFUSALWebsite ID 5280297
no protected spark and mature-negative coverage is sufficient
10 clicks · 2 conv. - TEMP. REFUSALCountry LK
no protected spark and mature-negative coverage is sufficient
10 clicks · 7 conv. - TEMP. REFUSALWebsite ID 341969
no protected spark and mature-negative coverage is sufficient
26 clicks · 13 conv. - PAUSE & ISOLATEWebsite ID 4614868
losing parent contains a protected country×zone×category spark
1 protected child pocket · 17 clicks · 5 conv. - TEMP. REFUSALWebsite ID 4564991
no protected spark and mature-negative coverage is sufficient
23 clicks · 10 conv. - TEMP. REFUSALWebsite ID 5061429
no protected spark and mature-negative coverage is sufficient
10 clicks · 3 conv. - TEMP. REFUSALCountry DZ
no protected spark and mature-negative coverage is sufficient
10 clicks · 0 conv. - TEMP. REFUSALCountry MK
no protected spark and mature-negative coverage is sufficient
10 clicks · 0 conv.
| Policy | Accepted | Spend | Revenue | Profit | ROI | Loss avoided | ROI lift | Actions |
|---|---|---|---|---|---|---|---|---|
| Baseline | 14,750 (+100.0%) | $2.5768 | $0.7343 | −$1.8424 | -71.5% | $0.0000 | 0.0% | 0 |
| Legacy (forced) | 14,750 (+100.0%) | $2.5768 | $0.7343 | −$1.8424 | -71.5% | $0.0000 | 0.0% | 40 |
| T1 hierarchy | 1,994 (+13.5%) | $0.3483 | $0.0961 | −$0.2522 | -72.4% | $1.5903 | -0.9% | 62 |
LEGACY V2NON-EXECUTEDSMARTLINK360×15,002 clicks[SIM] Smartlink all-clicks hybrid-cost 360x2026-07-11, 7:48:23 p.m.Baseline-71.8%ROI→Legacy challenger-75.9%T1 hierarchyLift-4.1%$1.3969 avoidedOpen archive
Audit all 32 simulated events11 pause & isolate · 6 country refusals (TTL) · 15 Website ID refusals (TTL)
- TEMP. REFUSALWebsite ID 5303710
no protected spark and mature-negative coverage is sufficient
20 clicks · 9 conv. - TEMP. REFUSALWebsite ID 5260839
no protected spark and mature-negative coverage is sufficient
30 clicks · 16 conv. - PAUSE & ISOLATECountry EG
losing parent contains a protected country×zone×category spark
1 protected child pocket · 51 clicks · 15 conv. - PAUSE & ISOLATEWebsite ID 4998988
losing parent contains a protected country×zone×category spark
1 protected child pocket · 22 clicks · 10 conv. - TEMP. REFUSALWebsite ID 4998988
no protected spark and mature-negative coverage is sufficient
35 clicks · 14 conv. - TEMP. REFUSALWebsite ID 5227137
no protected spark and mature-negative coverage is sufficient
20 clicks · 6 conv. - TEMP. REFUSALWebsite ID 5152829
no protected spark and mature-negative coverage is sufficient
47 clicks · 14 conv. - TEMP. REFUSALCountry DZ
no protected spark and mature-negative coverage is sufficient
210 clicks · 93 conv. - PAUSE & ISOLATECountry ID
losing parent contains a protected country×zone×category spark
1 protected child pocket · 86 clicks · 25 conv. - PAUSE & ISOLATECountry HR
losing parent contains a protected country×zone×category spark
1 protected child pocket · 25 clicks · 10 conv. - PAUSE & ISOLATEWebsite ID 3915917
losing parent contains a protected country×zone×category spark
1 protected child pocket · 20 clicks · 12 conv. - PAUSE & ISOLATEWebsite ID 5180002
losing parent contains a protected country×zone×category spark
1 protected child pocket · 33 clicks · 16 conv. - TEMP. REFUSALCountry TZ
no protected spark and mature-negative coverage is sufficient
20 clicks · 5 conv. - PAUSE & ISOLATEWebsite ID 5176899
losing parent contains a protected country×zone×category spark
1 protected child pocket · 36 clicks · 12 conv. - TEMP. REFUSALWebsite ID 5204180
no protected spark and mature-negative coverage is sufficient
20 clicks · 4 conv. - TEMP. REFUSALWebsite ID 5298645
no protected spark and mature-negative coverage is sufficient
99 clicks · 62 conv. - PAUSE & ISOLATEWebsite ID 5164343
losing parent contains a protected country×zone×category spark
1 protected child pocket · 51 clicks · 15 conv. - TEMP. REFUSALWebsite ID 4725151
no protected spark and mature-negative coverage is sufficient
20 clicks · 15 conv. - TEMP. REFUSALWebsite ID 5299996
no protected spark and mature-negative coverage is sufficient
20 clicks · 7 conv. - PAUSE & ISOLATEWebsite ID 5303249
losing parent contains a protected country×zone×category spark
1 protected child pocket · 22 clicks · 11 conv. - TEMP. REFUSALWebsite ID 5302337
no protected spark and mature-negative coverage is sufficient
21 clicks · 2 conv. - TEMP. REFUSALWebsite ID 341969
no protected spark and mature-negative coverage is sufficient
36 clicks · 20 conv. - PAUSE & ISOLATEWebsite ID 2583764
losing parent contains a protected country×zone×category spark
1 protected child pocket · 49 clicks · 15 conv. - PAUSE & ISOLATECountry TR
losing parent contains a protected country×zone×category spark
1 protected child pocket · 253 clicks · 104 conv. - TEMP. REFUSALWebsite ID 55098
no protected spark and mature-negative coverage is sufficient
181 clicks · 64 conv. - TEMP. REFUSALWebsite ID 5155865
no protected spark and mature-negative coverage is sufficient
20 clicks · 11 conv. - TEMP. REFUSALWebsite ID 5295857
no protected spark and mature-negative coverage is sufficient
26 clicks · 14 conv. - TEMP. REFUSALCountry IR
no protected spark and mature-negative coverage is sufficient
85 clicks · 37 conv. - TEMP. REFUSALWebsite ID 3302581
no protected spark and mature-negative coverage is sufficient
59 clicks · 33 conv. - TEMP. REFUSALCountry MK
no protected spark and mature-negative coverage is sufficient
20 clicks · 0 conv. - TEMP. REFUSALCountry MK
no protected spark and mature-negative coverage is sufficient
20 clicks · 0 conv. - TEMP. REFUSALCountry MK
no protected spark and mature-negative coverage is sufficient
20 clicks · 0 conv.
| Policy | Accepted | Spend | Revenue | Profit | ROI | Loss avoided | ROI lift | Actions |
|---|---|---|---|---|---|---|---|---|
| Baseline | 15,002 (+100.0%) | $2.6020 | $0.7344 | −$1.8676 | -71.8% | $0.0000 | 0.0% | 0 |
| Legacy (forced) | 15,002 (+100.0%) | $2.6020 | $0.7344 | −$1.8676 | -71.8% | $0.0000 | 0.0% | 45 |
| T1 hierarchy | 3,657 (+24.4%) | $0.6201 | $0.1495 | −$0.4707 | -75.9% | $1.3969 | -4.1% | 32 |
LEGACY V2NON-EXECUTEDSMARTLINK360×14,750 clicks[SIM] Smartlink paid-dates 360x2026-07-11, 7:48:17 p.m.Baseline-71.5%ROI→Legacy challenger-74.9%T1 hierarchyLift-3.4%$1.3968 avoidedOpen archive
Audit all 29 simulated events11 pause & isolate · 3 country refusals (TTL) · 15 Website ID refusals (TTL)
- TEMP. REFUSALWebsite ID 5303710
no protected spark and mature-negative coverage is sufficient
20 clicks · 9 conv. - TEMP. REFUSALWebsite ID 5260839
no protected spark and mature-negative coverage is sufficient
30 clicks · 16 conv. - PAUSE & ISOLATECountry EG
losing parent contains a protected country×zone×category spark
1 protected child pocket · 51 clicks · 15 conv. - PAUSE & ISOLATEWebsite ID 4998988
losing parent contains a protected country×zone×category spark
1 protected child pocket · 22 clicks · 10 conv. - TEMP. REFUSALWebsite ID 4998988
no protected spark and mature-negative coverage is sufficient
35 clicks · 14 conv. - TEMP. REFUSALWebsite ID 5227137
no protected spark and mature-negative coverage is sufficient
20 clicks · 6 conv. - TEMP. REFUSALWebsite ID 5152829
no protected spark and mature-negative coverage is sufficient
47 clicks · 14 conv. - TEMP. REFUSALCountry DZ
no protected spark and mature-negative coverage is sufficient
210 clicks · 93 conv. - PAUSE & ISOLATECountry ID
losing parent contains a protected country×zone×category spark
1 protected child pocket · 86 clicks · 25 conv. - PAUSE & ISOLATECountry HR
losing parent contains a protected country×zone×category spark
1 protected child pocket · 25 clicks · 10 conv. - PAUSE & ISOLATEWebsite ID 3915917
losing parent contains a protected country×zone×category spark
1 protected child pocket · 20 clicks · 12 conv. - PAUSE & ISOLATEWebsite ID 5180002
losing parent contains a protected country×zone×category spark
1 protected child pocket · 33 clicks · 16 conv. - TEMP. REFUSALCountry TZ
no protected spark and mature-negative coverage is sufficient
20 clicks · 5 conv. - PAUSE & ISOLATEWebsite ID 5176899
losing parent contains a protected country×zone×category spark
1 protected child pocket · 36 clicks · 12 conv. - TEMP. REFUSALWebsite ID 5204180
no protected spark and mature-negative coverage is sufficient
20 clicks · 4 conv. - TEMP. REFUSALWebsite ID 5298645
no protected spark and mature-negative coverage is sufficient
99 clicks · 62 conv. - PAUSE & ISOLATEWebsite ID 5164343
losing parent contains a protected country×zone×category spark
1 protected child pocket · 51 clicks · 15 conv. - TEMP. REFUSALWebsite ID 4725151
no protected spark and mature-negative coverage is sufficient
20 clicks · 15 conv. - TEMP. REFUSALWebsite ID 5299996
no protected spark and mature-negative coverage is sufficient
20 clicks · 7 conv. - PAUSE & ISOLATEWebsite ID 5303249
losing parent contains a protected country×zone×category spark
1 protected child pocket · 22 clicks · 11 conv. - TEMP. REFUSALWebsite ID 5302337
no protected spark and mature-negative coverage is sufficient
21 clicks · 2 conv. - TEMP. REFUSALWebsite ID 341969
no protected spark and mature-negative coverage is sufficient
36 clicks · 20 conv. - PAUSE & ISOLATEWebsite ID 2583764
losing parent contains a protected country×zone×category spark
1 protected child pocket · 49 clicks · 15 conv. - PAUSE & ISOLATECountry TR
losing parent contains a protected country×zone×category spark
1 protected child pocket · 253 clicks · 104 conv. - TEMP. REFUSALWebsite ID 55098
no protected spark and mature-negative coverage is sufficient
181 clicks · 64 conv. - TEMP. REFUSALWebsite ID 5155865
no protected spark and mature-negative coverage is sufficient
20 clicks · 11 conv. - TEMP. REFUSALWebsite ID 5295857
no protected spark and mature-negative coverage is sufficient
26 clicks · 14 conv. - TEMP. REFUSALCountry IR
no protected spark and mature-negative coverage is sufficient
85 clicks · 37 conv. - TEMP. REFUSALWebsite ID 3302581
no protected spark and mature-negative coverage is sufficient
59 clicks · 33 conv.
| Policy | Accepted | Spend | Revenue | Profit | ROI | Loss avoided | ROI lift | Actions |
|---|---|---|---|---|---|---|---|---|
| Baseline | 14,750 (+100.0%) | $2.5768 | $0.7343 | −$1.8424 | -71.5% | $0.0000 | 0.0% | 0 |
| Legacy (forced) | 14,750 (+100.0%) | $2.5768 | $0.7343 | −$1.8424 | -71.5% | $0.0000 | 0.0% | 40 |
| T1 hierarchy | 3,406 (+23.1%) | $0.5950 | $0.1494 | −$0.4456 | -74.9% | $1.3968 | -3.4% | 29 |